OTT (Over-the-top) industry is growing at a high pace after the pandemic. The ease of streaming content within the comfort of their homes has made people addicted to it. Now, more than 3.8 billion people use streaming platforms worldwide. So, businesses have an opportunity to launch their own OTT app and establish a strong foothold.
To acquire users and become popular, delivering high-quality and unique content is the ultimate need. Having captivating features can help you stand out from the competition.
With an increasing number of OTT apps in the market, you need to build an intuitive, customizable, and feature-rich app to enhance user experience. In this blog, we have mentioned the top features that your OTT app needs in 2024. These features are essential to achieve success and gain advantage. Take a look at these features;
1. Personalized Content Recommendation
Today, viewers expect a personalized experience based on their preferences. The use of the latest technologies like Artificial Intelligence and Machine Learning makes it possible to provide tailored experiences.
They analyze users' viewing habits, history, and ratings to recommend highly personalized content. This feature helps in boosting user engagement. When the user gets personalized content, the chances of spending more time increases.
2. Voice Search and Command
Voice search is providing ease to users and they have started using it aggressively. It is one of the top ott app development trends. Offering this unique feature in your OTT app will offer a faster, hands-free search experience to the users. You can also integrate voice commands through virtual assistants like Alexa, Siri, or Google Assistant. This integration will help in making the search more flawless.
3. Offline Watching and Download
Completely relying on the internet to provide content to users is not the right approach. You can include the feature of offline viewing to offer a seamless viewing experience to every user. Apart from that, the downloading feature can also be integrated to make your app a favorite for users. Allow your users to download high-quality content over Wi-Fi or the internet to help users enjoy the app.
4. High-Definition Video Streaming With Adaptive Bitrate
The internet has become more accessible to every feature. With companies offering budget-friendly data plans, users love to watch high-definition content. Providing smooth streaming with minimal buffering is a win-win for your OTT app.
Adding adaptive bitrate streaming can be the cherry on the cake. This feature adjusts the video quality based on the viewer's internet speed to ensure a smooth experience. Offering 4K and HDR streaming can attract more users to your app.
5. In-app purchases and Subscription Management
With an increasing number of users, OTT platforms are moving towards a hybrid revenue model. Including in-app purchases and subscription management is beneficial for both users and businesses.
Providing the ability to purchase premium content, rent movies, or upgrade to ad-free options within the app makes it more convenient for users. Furthermore, you can allow your users to manage their subscriptions, upgrade to a new plan, or pause the service to make them feel valued.
6. Parental Controls And Kid Profile Section
OTT apps have a large content library that includes the content of every genre so filtration becomes essential. Including parental control and a separate profile section for kids provide a safe viewing experience for children. It also allows parents to control the type of content accessible to their kids. Advanced features like time limits, and age-appropriate suggestions help parents to monitor the content their kids are consuming.
7. Data Privacy and Advanced Security
We live in an ever-evolving world where safety is the top priority. Digital streaming services collect a lot of data from users to study them. Including end-to-end encryption, multi-factor authentication, and clear data policies is necessary to ensure the safety of users. Offering these features can help you attract users who are serious about private data. Advanced security is the most essential feature of an OTT app and it is listed in almost every OTT app development guide.
8. Live Streaming
OTT apps are growing and they are not only limited to pre-recorded shows and movies. Live streaming capabilities are increasing user acquisition. Including live streaming helps in expanding content offerings by allowing users to view concerts, sports matches, or exclusive events. Include a live chat option to make your users hooked to the app's interactive interface.
Wrapping Up
The use of OTT app is increasing in 2024. Businesses need to focus on offering personalized recommendations, social interaction, live streaming, and voice search to grow in the market. If you include the above-mentioned features in your app then your users will be coming back for more.
However, integrating these features is not an easy task. You need to partner with one of the top ott app development companies in USA or India to build a feature-rich application. The company will provide you with the necessary resources and help you stand out in the dynamic world of the OTT industry.
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